An illustrated slide deck for a series of guides to the metaverse.
Elevation Inc. approached me to create illustrations for the "Earthlings' Guide to the Metaverse," a series of downloadable PDF guides on cryptocurrency, NFTs, and all things metaverse. When the creative directors told me they were taking inspiration from The Hitchhiker's Guide to the Galaxy, I was delighted to draw starry skies, wavy rocket trails, and constellations all day!
I created all of the illustrations, a color script, composed the layout for typography, and provided feedback to copywriters.
"The Metaverse" Animation
"The Metaverse" Key Image
Early Design Exploration
Various Plain Backgrounds
(for slides that required more negative space)
Approaching the slideshow like a storyboard, I created a color script to help the viewer transition from Earth to the metaverse.
Green + Blue = the earth, nature, familiar
Violet = the metaverse, space, exploration
Gold = celebration, congratulations
Orange = brand color, ambition
Various Spot Illustrations
Slide Deck Application
Creative Director: Steph Carson, Brett Rakestraw
Design & Animation: Sarah Haftorson
Client: Elevation Inc.