The Metaverse

An illustrated slide deck for a series of guides to the metaverse.

Elevation Inc. approached me to create illustrations for the "Earthlings' Guide to the Metaverse," a series of downloadable PDF guides on cryptocurrency, NFTs, and all things metaverse. When the creative directors told me they were taking inspiration from The Hitchhiker's Guide to the Galaxy, I was delighted to draw starry skies, wavy rocket trails, and constellations all day!

I created all of the illustrations, a color script, composed the layout for typography, and provided feedback to copywriters.

"The Metaverse" Animation

SarahHaftorson-GuideToMetaverse_keyimage.jpg

"The Metaverse" Key Image

Various Backgrounds

Early Design Exploration

Various Plain Backgrounds

(for slides that required more negative space)

Approaching the slideshow like a storyboard, I created a color script to help the viewer transition from Earth to the metaverse.

Green + Blue = the earth, nature, familiar

Violet = the metaverse, space, exploration

Gold = celebration, congratulations

Orange = brand color, ambition

Various Spot Illustrations

Slide Deck Application

Credits

Creative Director: Steph Carson, Brett Rakestraw

Design & Motion: Sarah Haftorson

Client: Elevation Inc.

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