The Creative Experience
A collaboration featuring an event opening video, animations, illustrations, and design work.
Collaborating with SCADpro x HP, Adobe, NVIDIA, and Intel, I helped produce two virtual events to market HP computers to emerging creatives. I was responsible for part of the event opening animation and color script. I also created several animations, illustrations, and designs for social media and email marketing.
Opening Animation
"The Creative Experience" Opening Animation
(Animators and designers listed by scene in closed captions)
Rough pass / Final animation
Visual Development
Color Script
(Responsible for color only)
We developed a three-act structure to blend photography, 2D/3D, and experiential design. I created the color script:
Yellow + Orange = curiosity, enthusiasm, ambition
Red + pink = passion, creativity, energy, adventure
Violet = imagination, power, magic
I photographed the lightbulb scene and explored an alternative rain effect
Marketing
Animations for Social Content
Illustrated Stickers for Print / Alternate Styles
The Creative Experience Virtual Events
We invited professional 2D and 3D artists to demonstrate their creative workflow and do live Q&A:
Orlando Arocena, "Changed the look of vector"
Sabour Amirazodi, NVIDIA Workflow Specialist
Joshua St. John, Z by HP Creative Technologist
The SCADpro Team
Credits
Professor Supervisors
Ryan Madson
Thomas Hull
Project Manager
Guiga Kasabkojian
Co-Project Managers
Aparna Somvanshi
Edward McFarland
Production Lead
Marketing Leads
AJ Torres
Documentation Lead
Patrick Cox
Animators
Antara Ghosh
Ashley Ortega
Sarah Haftorson
Ruixuan Pu
Designers
Addie Benson
AJ Torres
Aparna Somvanshi
Guiga Kasabkojian
Edward McFarland
Luke Wittman
Mofan Tang
Patrick Cox
Tiana Kropko
Yang Chen
Clients
HP
Adobe
NVIDIA
Intel
