The Creative Experience

HP approached SCADpro to help market their Z by HP line of computers to emerging creatives.

Under the guidance of HP, Adobe, NVIDIA, and Intel, we produced and marketed two virtual events.

As Marketing Lead, I was an art director, illustrator, designer, and animator.

I collaborated with a team to market the events via social media and email. I created style guides & designed and animated content for social media and swag bags. I also color scripted and collaboratively animated the event's intro videos.

Opening Title Sequence

"The Creative Experience" Opening Title Sequence

List of animators and designers (by scene) available in the closed captions

Visual Development

Color Script (responsible for color only)

The Creative Experience embodies the phrase "Capture, Create, Experience" through a blend of photography, 2D, and 3D styles:

Capture: photographing ideas and inspiration

Create: the process of 2D & 3D design

Experience: breathing life into creations through immersive augmented reality

In order to give each discipline its own identity, I created sub color palettes using color psychology.

Yellow + Orange = curiosity, enthusiasm, ambition, action

Red + pink = passion, creativity, energy, adventure

Violet = power, magical, luxurious, imagination

Cel Animation Roughs / Final

Photography / Alternative Rain Effect

The Creative Experience

We invited three renowned 2D and 3D artists in the professional industry to demonstrate their creative process and answer questions from the audience. Special guests include: "The Mexican who changed the look of vector" Orlando Arocena, NVIDIA Workflow Specialist Sabour Amirazodi, and Z by HP Creative Technologist Joshua St. John.