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The Creative Experience

HP approached SCADpro to help market their Z by HP line of computers to emerging creatives.

Under the guidance of HP, Adobe, NVIDIA, and Intel, we produced and marketed two virtual events.

 

As Marketing Lead, I was an art director, illustrator, designer, and animator.

I collaborated with a team to market the events via social media and email. I created style guides & designed and animated content for social media and swag bags. I also color scripted and collaboratively animated the event's intro videos.

Opening Title Sequence

"The Creative Experience" Opening Title Sequence

List of animators and designers (by scene) available in the subtitles

Visual Development

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Color Script (responsible for color only)

The Creative Experience embodies the phrase "Capture, Create, Experience" through a blend of photography, 2D, and 3D styles:

Capture: photographing ideas and inspiration

Create: the process of 2D & 3D design

Experience: breathing life into creations through immersive augmented reality

In order to give each discipline its own identity, I created sub color palettes using color psychology.

Yellow + Orange = curiosity, enthusiasm, ambition, action

Red + pink = passion, creativity, energy, adventure

Violet = power, magical, luxurious, imagination

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Cel Animation Roughs / Final

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Photography / Alternative Rain Effect

The Creative Experience

We invited three renowned 2D and 3D artists in the professional industry to demonstrate their creative process and answer questions from the audience. Special guests include: "The Mexican who changed the look of vector" Orlando Arocena, NVIDIA Workflow Specialist Sabour Amirazodi, and Z by HP Creative Technologist Joshua St. John.

Marketing

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Motion Designs for Social Content

Swag Bag Stickers / Alternative Styles

The SCADpro Team

Credits

Professor Supervisor

Ryan Madson

Thomas Hull

Project Manager

Guiga Kasabkojian

Co-Project Manager

Aparna Somvanshi

Edward McFarland

Production Lead

Quint Bailey

Marketing Lead

AJ Torres

Sarah Haftorson

Documentation Lead

Patrick Cox

Animation

Antara Ghosh

Ashley Ortega

Sarah Haftorson

Ruixuan Pu

Design

Addie Benson

AJ Torres

Antara Ghosh

Aparna Somvanshi

Arjun Gupta

Ashley Ortega

Guiga Kasabkojian

Edward McFarland

Luke Wittman

Mofan Tang

Patrick Cox

Quint Bailey

Ruixuan Pu

Sarah Haftorson

Tiana Kropko

Yang Chen

Client

HP

Adobe

NVIDIA

Intel

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