A proposed package re-design campaign for U by Kotex compact tampons. The proposed campaign features various flowers that symbolize self-confidence, healing, and promote environmental sustainability.
Tampon Wrapper Designs
Kotex's Current Designs
Clematis: a white flower with magenta stripes, representing "the beauty of mental strength" or mental beauty,
Amaryllis: a red amaryllis flower stands for determination and success.
Anemone: a blue-violet flower that symbolizes protection against ill wishes.