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Kotex Campaign

A proposed package re-design campaign for U by Kotex compact tampons. The proposed campaign features various flowers that symbolize self-confidence, healing, and promote environmental sustainability.

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Tampon Wrapper Designs

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Kotex's Current Designs

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Clematis: a white flower with magenta stripes, representing "the beauty of mental strength" or mental beauty,

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Amaryllis: a red amaryllis flower stands for determination and success.

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Anemone: a blue-violet flower that symbolizes protection against ill wishes.

Mockups

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