Kotex Campaign

A proposed package design campaign for Kotex tampons.

This proposed limited edition features various flowers for each tampon size: clematis, anemone, and amaryllis. The flowers symbolize self-confidence, healing, and promote environmental sustainability.

Tampon Wrapper Illustrations

Kotex's current design makes it difficult to quickly find a specific size

Clematis: Regular size

A white flower with magenta stripes. Symbolizes mental beauty and the beauty of mental strength

Amaryllis: Super size

A red amaryllis flower stands for determination and success

Anemone: Super Plus size

A blue-violet flower that symbolizes protection against ill wishes

Tampon wrappers and box mockups